Avon Names New CEO

Neirynck brings a wealth of experience and expertise to his new role, having served as the chief marketing officer and managing director for Western Europe at Avon. He has been instrumental in driving the company’s digital transformation, innovation, and growth strategies, as well as leading the development and execution of Avon’s sustainability agenda.

Avon, which was acquired by Natura & Co in 2020, is part of the world’s fourth-largest pure-play beauty company, along with Natura, The Body Shop, and Aesop. The group has a shared vision of becoming the best beauty company for the world, with a strong commitment to social and environmental responsibility. Avon has been at the forefront of empowering women for over 130 years, offering high-quality beauty products at affordable prices, as well as providing income opportunities for millions of representatives around the world.

As the new CEO of Avon, Neirynck will lead the next phase of the company’s transformation, focusing on enhancing its brand relevance, expanding its product portfolio, strengthening its omnichannel presence, and accelerating its sustainability performance. He will also leverage the synergies and best practices of the Natura & Co group, as well as collaborate with the other brands to create value for all stakeholders.

Neirynck’s appointment has been welcomed by industry experts and influencers, who see him as a visionary leader who can take Avon to the next level of excellence and impact. According to Larissa Jensen, vice president and beauty industry advisor at The NPD Group, Neirynck has a proven track record of delivering results and driving innovation in the beauty industry. She said, “Kristof Neirynck is a great choice for Avon’s new CEO. He has a deep understanding of the beauty market, the consumer trends, and the competitive landscape. He also has a clear vision of how to position Avon as a leader in sustainable beauty, which is one of the key drivers of growth and differentiation in the industry today.

Similarly, Lisa Eldridge, a renowned makeup artist and author, praised Neirynck’s leadership and passion for beauty. She said, “I have had the pleasure of working with Kristof Neirynck on several projects and I have always been impressed by his creativity, professionalism, and enthusiasm. He is a true beauty lover who knows how to inspire and empower women through beauty. He is also a strong advocate for sustainability and social causes, which aligns perfectly with Avon’s mission and values.

Neirynck expressed his excitement and gratitude for his new role, saying, “I am honored and humbled to be appointed as Avon’s new CEO. Avon is an iconic brand with a rich history and a bright future. I am looking forward to working with the amazing Avon team, our representatives, our customers, and our partners to deliver the next era of growth and impact for Avon. Together, we will make Avon the best beauty company for the world.

The beauty industry is undergoing a major transformation, driven by changing consumer preferences, digital disruption, and sustainability challenges. Avon, with its new CEO, is well-positioned to seize the opportunities and overcome the obstacles, while staying true to its purpose of celebrating women’s beauty and empowerment. Avon’s new CEO is a visionary leader for sustainable beauty, who will lead the company to new heights of success and social good.