If you are a fan of Dior’s iconic J’Adore fragrance, you might be curious about how the brand created its latest version, L’Or de J’Adore, which launched in 2022. This new perfume is a tribute to the house’s founder, Christian Dior, and his love for gold and flowers. It is also a testament to the brand’s commitment to sustainability and innovation in the beauty industry.
Fortunately, you can now get a glimpse into the making of this luxurious scent, thanks to a new documentary called “Inside the Dream”. This film, produced by Terminal 9 Studios, takes viewers behind the scenes of how Dior’s perfume creation director, Francis Kurkdjian, developed L’Or de J’Adore from a fledgling idea to the final product being sampled by Charlize Theron, the face of J’Adore.
The documentary, which premiered in France on Canal+ in November 2023 and will be available on Prime Video in the rest of the world, except China, starting from December 2023, is a fascinating journey that explores the art and science of perfume making. It also showcases the beauty and diversity of the natural ingredients that go into L’Or de J’Adore, such as jasmine, rose, tuberose, ylang-ylang, and vanilla.
One of the highlights of the film is the visit to the fields of the South of France, where Dior grows its own fragrance flowers in a sustainable and respectful way. The documentary also features interviews with Dior’s artistic director, Maria Grazia Chiuri, Parfums Christian Dior’s president and CEO, Véronique Courtois, the original creator of J’Adore, Calice Becker, and other experts and collaborators who contributed to the project.
“Inside the Dream” is not only a celebration of L’Or de J’Adore, but also of the beauty industry as a whole. It reveals the passion, creativity, and craftsmanship that go into making a perfume that can evoke emotions and memories. It also highlights the importance of sustainability and innovation in the beauty sector, as consumers become more aware and demanding of the environmental and social impact of their products.
If you are interested in learning more about L’Or de J’Adore and the beauty industry, you should definitely watch this documentary. It will give you a new appreciation for the art of perfumery and the challenges and opportunities that lie ahead for the beauty sector. You might also discover some new tips and tricks on how to apply and enjoy your perfume, as well as some insights into the history and culture of Dior. Don’t miss this chance to go inside the dream of one of the most prestigious and influential brands in the world.
