Bianca Ingrosso is not just a famous Swedish singer, influencer, and reality TV star. She is also the co-founder of Caia Cosmetics, one of the most successful direct-to-consumer beauty brands in Scandinavia. Launched in 2018, Caia offers a range of makeup products that are cruelty-free, vegan, and made with high-quality ingredients. The brand has sold over 600,000 products in over 30 countries, and has a loyal fan base of over 1.5 million followers on Instagram.
But Bianca Ingrosso is not satisfied with her achievements so far. She has a bigger vision for Caia: to make it a global leader in sustainable beauty. In an exclusive interview with Vogue Business, she revealed her plans to expand Caia’s presence in international markets, launch new product categories, and adopt more eco-friendly practices.
Why sustainability matters to Caia
According to a recent report by McKinsey, sustainability is one of the key trends that will shape the beauty industry in 2023 and beyond. Consumers are increasingly looking for products that are not only effective and affordable, but also ethical and environmentally responsible. They want to know where their products come from, how they are made, and what impact they have on the planet.
Bianca Ingrosso is well aware of this shift in consumer preferences. She said that sustainability has always been a core value for Caia, and that she wants to do more to reduce the brand’s environmental footprint and social impact. She said that Caia is committed to using natural and organic ingredients, avoiding harmful chemicals, and producing in an environmentally responsible way. She also said that Caia is working on improving its packaging, by using recycled or biodegradable materials, and offering refillable options for hard-to-recycle categories.
How Caia is expanding its product portfolio
Another way that Bianca Ingrosso is taking Caia to the next level is by expanding its product portfolio. She said that Caia is planning to launch new product categories, such as skin care, hair care, and fragrances, in the near future. She said that these categories are in high demand among Caia’s customers, and that they will complement Caia’s existing makeup offerings.
She also said that Caia is constantly innovating and experimenting with new formulas, textures, and shades, to create products that are suitable for different skin types, tones, and preferences. She said that Caia is inspired by the latest beauty trends, but also by the feedback and suggestions of its customers. She said that Caia is a customer-centric brand, and that it values the input and opinions of its community.
How Caia is reaching new markets
Finally, Bianca Ingrosso is taking Caia to the next level by reaching new markets. She said that Caia is aiming to grow its presence in Europe, Asia, and North America, where there is a huge potential for direct-to-consumer beauty brands. She said that Caia is leveraging its online platform, social media channels, and influencer partnerships, to connect with new customers and build brand awareness and loyalty.
She also said that Caia is exploring new distribution channels, such as physical stores, pop-ups, and collaborations with other brands and retailers. She said that Caia wants to offer its customers a seamless and personalized shopping experience, whether online or offline. She said that Caia is not afraid to try new things and experiment with different formats and strategies.
The future of Caia
Bianca Ingrosso is confident that Caia has a bright future ahead. She said that Caia is more than just a beauty brand, it is a lifestyle and a movement. She said that Caia is on a mission to empower women to express themselves, to feel confident and beautiful, and to make a positive difference in the world. She said that Caia is not only her passion project, but also her dream come true.
