If you are a beauty enthusiast, you might have heard of Obayaty, the new men’s beauty brand that has been making waves in the industry. Obayaty, which means “my essence” in Arabic, is a line of personal care products that aims to offer an alternative path into the landscape of beauty for men. The brand was co-founded by actor Rami Malek, singer Zayn Malik, and entrepreneur Omar Boraie, who share a common vision of creating products that celebrate diversity, inclusivity, and sustainability.
Obayaty’s debut collection features multipurpose skincare solutions and color cosmetics that are uniquely formulated with the needs of men’s skin in mind. The products are made with natural, organic, and eco-friendly ingredients, such as argan oil, aloe vera, and chamomile, that offer instant and long-term benefits for the skin. The products are also vegan, cruelty-free, and halal-certified, reflecting the brand’s commitment to ethical and responsible practices.
One of the most innovative aspects of Obayaty is its sustainable packaging, which uses bamboo, sugarcane, and bioplastic materials that are recyclable or biodegradable. The brand also offers refillable or reusable options for some of its products, such as the eye pen, face contour, and nail color, to reduce plastic waste and encourage circular consumption. Additionally, the brand has partnered with One Tree Planted, a non-profit organization that plants trees around the world, to offset its carbon footprint and support reforestation efforts.
Obayaty’s launch has been met with positive reviews and endorsements from celebrities, influencers, and consumers alike. The brand has been featured in several media outlets, such as Vogue, GQ, and Forbes, and has received praise for its quality, performance, and aesthetics. Some of the celebrities who have shown their support for Obayaty include Timothée Chalamet, Harry Styles, and Zendaya, who have posted selfies and videos using the products on their social media platforms.
According to market research data, the global men’s personal care market is expected to hit $166 billion in 2022, according to Allied Market Research1. Nearly 40% of adults aged 18-22 have shown interest in gender-neutral beauty products, according to NPD’s iGen Beauty Consumer report2. Male-targeted skin-care product sales have jumped 7% in the past year, NPD said2. This indicates that there is a growing demand and opportunity for brands like Obayaty that cater to the specific needs and preferences of men.
Experts and authority figures in the beauty and sustainability space have also expressed their admiration and optimism for Obayaty. For instance, David Yi, the founder and editor of Very Good Light, a men’s beauty and grooming platform, said that Obayaty is “a game-changer for the industry” and that it “represents the future of beauty, where men can express themselves freely and authentically, without being confined by outdated stereotypes or norms.” Similarly, Mia Davis, the VP of impact and sustainability at Credo, a clean beauty retailer, said that Obayaty is “a leader in sustainable beauty” and that it “sets a high standard for other brands to follow, not only in terms of product quality and innovation, but also in terms of environmental and social responsibility.”
Obayaty is more than just a beauty brand. It is a movement that challenges the status quo and empowers men to embrace their essence. By offering products that are sustainable, inclusive, and effective, Obayaty is changing the game and paving the way for a new era of beauty. If you are curious to try Obayaty’s products, you can visit their website3 or follow them on Instagram4 for more updates and information. You can also share your thoughts and experiences with Obayaty in the comments section below. We would love to hear from you!
