If you are a fan of Chanel and sustainable beauty, you might want to book a flight to South Korea as soon as possible. Why? Because Shinsegae Duty Free, in collaboration with Chanel, has opened the largest mega-beauty podium in Asia duty-free at Incheon International Airport’s Terminal 21. The podium, called Chanel Wonderland, is a mesmerizing and magical experience that showcases the brand’s latest holiday season products, including some exclusive and limited-edition items2.
Chanel Wonderland is designed to look like a giant gift box, with a Christmas tree made of Chanel perfume sculptures and gift boxes inside. The podium is beautifully decorated in classic white and black tones, reflecting Chanel’s unique elegance, with vibrant gold accents. Visitors can explore the various Chanel products, from fragrances and makeup to skincare and haircare, and enjoy a colorful photo zone background. The podium also features a digital interactive zone, where visitors can create their own personalized Chanel gift boxes and share them on social media3.
Chanel Wonderland is not only a feast for the eyes, but also a testament to Chanel’s commitment to sustainability. The brand has been investing in sustainable sourcing, green chemistry, and eco-design for its products, as well as reducing its environmental footprint and supporting social initiatives4. For example, Chanel has partnered with the start-up Evolved by Nature to develop silk-based alternatives to synthetic materials, and has joined the Fashion Pact to align with the United Nations’ Sustainable Development Goals5.
According to Anna Mayo, VP of Beauty & Personal Care Thought Leadership at NIQ, sustainability is one of the top trends that will shape the beauty industry in 2023 and beyond. Consumers are increasingly looking for products that are natural, organic, free of harmful chemicals, and produced in an environmentally responsible way. They are also seeking products that come in sustainable packaging, such as recyclable or biodegradable materials6.
Chanel Wonderland is a perfect example of how a luxury brand can meet the consumers’ demand for sustainable beauty, while also offering a unique and unforgettable experience. It is a must-see destination for anyone who loves beauty and cares about the planet. Chanel Wonderland will be open until January 31, 2023, so don’t miss this opportunity to discover the magic of Chanel and its sustainable beauty products7.
What do you think of Chanel Wonderland? Have you ever visited it or would you like to? Let us know in the comments below and share your thoughts on sustainable beauty. We would love to hear from you!
